Spotify Launches Redesigned App For Free Users

Spotify Launches Redesigned App For Free Users

"We're trying to make sure that our recommendations and the playlists that we offer take away a lot of the work that you might have had to do before", Babar Zafar, Spotify's vice president of growth, told Business Insider after an event to unveil the new free app.

The company says that these changes to music fans' experience on its mobile, ad-supported app - which include 15 personalized "music discovery" playlists in which listeners can hear full songs on-demand as well as an optional "data saver" function, which reduces the amount of mobile data the app uses by up to 75 percent - will entice even more users to its free tier.

In 2014, Spotify introduced its free tier to mobile, letting users listen to their playlists on shuffle with ads. The new service also lets users like or hide certain artists, which will help Spotify's algorithms find the right artists and songs to feature.

The mobile user interface of the free version of Spotify has also been simplified, down to four tabs: Home, Search, Library and Premium.

The music streaming service will learn your tastes and create 15 personalised "Discovery" playlists.

Spotify is built upon three tiers: ubiquity, personalization and freemium.

The update marks the company's first major news announcement since it went public early this month. In fact, today Spotify has 90 million users on the free tier.

The service is available in most of North and South America, Europe, Australia, New Zealand and some parts of Asia.

Several reports have claimed Spotify is on its way to entering the smart speaker market to compete with Apple, Amazon and Google.

By improving the free experience enough to keep people hooked, Spotify could effectively convince many more users to buy into their monthly subscription.

The technology giant's subscription service has gathered more than 38 million paying users since launching in 2015.

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