Oppo Launches Realme1 Under New Sub-Brand, Gets Listed On Amazon India

Oppo Launches Realme1 Under New Sub-Brand, Gets Listed On Amazon India

Now to target another Chinese smartphone company Redmi in affordable smartphone market segment Oppo has designed this new strategy known as Realme 1. The brand will offer smartphones in the price range of ₹10,000 to ₹20,000 and the first product from its stable, the Realme 1, will be available on Amazon from May 15 onward. If that's the case, OPPO A3 as Realme 1 can bring some serious competition to the market if priced right. The brand though will also plan more premium product launches in the near future.

Oppo has partnered with Amazon India to launch a new smartphone brand "RealMe" in India. The fingerprint sensor can't be seen on the back. While Amazon India (or OPPO) hasn't revealed any specifications of the Realme 1, it has shared an image of the Realme 1 that shows off its back. So, either Realme 1 is the Oppo A3 or a phone with just similar design. Perhaps it is for this very reason that Oppo wants to create an online exclusive sub-brand and go loggerheads with likes of Xiaomi and Honor.

Apple's share in the Indian market may have taken a hit in the Q1, 2018, however, that is no indication of the company's profits in the market. The company is offering single cameras on the front and rear of the device. Also, the design of the phone is compared with another phone which is likely a Redmi 5A (pictured above). They are looking for an affordable price option without compromising on the built-quality and the device performance.

Talking about its partnership with Realme, Noor Patel, Director - Category Management, Amazon India said "Smartphones continue to be one of our largest categories, making us the destination of choice for customers as well as brands". The R11s was the best-selling Android smartphone in the Taiwan market in March, according to data compiled by local channels. The new brand will focus exclusively on the online segment, taking on rival Xiaomi, now the undisputed leader of the online segment in the Indian smartphone market. Realmephones will satisfy the needs of the young and online consumers through its exquisite design, leading specs, cutting edge technology and industry-leading quality.

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