Cambridge Analytica Breach Appears Inconsequential To Brands

Cambridge Analytica Breach Appears Inconsequential To Brands

In Facebook note that if the application had abused the use of personal information, they will be completely blocked, and people will get a notification.

It's important to note that the company isn't necessarily investigating apps that had access to the quiz app put together by Cambridge University researcher Aleksandr Kogan. Those have been blocked on the social platform pending an investigation "into whether they did in fact misuse any data", Ime Archibong, VP of product partnerships, wrote in a blog post Monday.

New, simpler menus have been provided on the website and in the app in addition to greater controls over how a person's data is used for advertising and within Facebook itself. As a result, CEO Mark Zuckerberg promised that it would be investigating all apps that had access to large amounts of information, prior to the change in API policy back in 2014. Some Facebook users took a personality test within an app on the site that harvested data about them, which Cambridge Analytica then allegedly used during President Donald Trump's 2016 campaign.

Archibong said that the investigation was likely to run for some time.

'We are investing heavily to make sure this investigation is as thorough and timely as possible. Even those 200 suspended apps will need to be further investigated via interviews and RFI requests, and we can likely expect the figure to go up as more third-party apps are audited.

Update: A Facebook spokeswoman told us the company intends to provide more details about any apps it decides to ban after concluding each case-by-case investigation. "We do both. Targeted ads that respect people's privacy are better ads", said Facebook COO Sheryl Sandberg.

Android users who installed the Facebook app to their phones before the Android 4.1 version and granted access to their contact lists were, according to the filing, also granting Facebook permission to automatically collect data on texts, calls, duration of calls and recipients.

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