Domino's wants to pave roads in your community

Domino's wants to pave roads in your community

"This unique, innovative partnership allowed the town of Bartonville to accomplish more pothole repairs", Bill Scherer, the town's mayor, said in Domino's release.

The pizza chain announced on Monday that it would partner with American towns and cities to fix their potholes, ostensibly to provide a smoother ride home for takeaway pizzas.

"We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal", said Russell Weiner, president of Domino's U.S., in a company press release.

The purveyor of deliciously greasy circular food is making a savage attack on the sad state of America's roading infrastructure, while also grabbing a few headlines AND getting its name out on the roads by - wait for it - hiring road crews to fix potholes around the country.

Domino's Pizza has added a new item to its menu: pothole repairs. "Domino's cares too much about its customers and pizza to let that happen".

Domino's Pizza has launched a campaign to repair potholes in towns across the country
Domino's Pizza has launched a campaign to repair potholes in towns across the country

"We don't want to lose any great-tasting pizza in a pothole, running a wonderful meal".

Fouracre declined to disclose specific grant details, but said they're "smaller", "not multi-million dollar" awards created to add on to pothole-fixing budgets.

Domino's is fixing potholes across the US to stop its pizza from getting ruined on the ride home. The campaign was created by the CP+B ad agency, which specialises in drumming up media interest, claiming on their website to make the "most written about, talked about, and outrageously successful work in the world". In Burbank, California, they fixed just five, funding five workers to work for eight hours.

Of course, PavingForPizza.com is on hand to point out that, if all of this was making you hungry, you can also get a 3 topping Domino's for $7.99.

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