Amazon is Readying the Alexa Device You Dreamed of: a Microwave

Amazon is Readying the Alexa Device You Dreamed of: a Microwave

Amazon is apparently planning to release new Alexa-powered devices, including a microwave, an "in-car gadget", and a range of hi-fi equipment before the end of 2018.

Amazon's voice-activated assistant Alexa has a significant presence in consumers' homes, thanks to the robust ecosystem of developers and manufacturers who are incorporating Alexa into their devices.

Amazon Alexa and the Google Assistant are the two most popular personal assistants in the market.The Alexa-powered Amazon Echo lineup of smart speakers and the Google Assistant-powered Google Home speakers dominate the smart speaker market.

Amazon declined to comment to CNBC regarding the report.

CNBC, quoting an "internal document describing the plans", says that Amazon plans to release, among others, a microwave, an amplifier, a receiver, a subwoofer and an in-car gadget - all enabled with Amazon's artificial-intelligence-driven digital assistant, but only some with Alexa built-in. The more in-house products and partnerships Amazon can score for Alexa, the better. Amazon's entry into the market could put it head-to-head with other smart appliance makers, such as Samsung and LG, so it should be interesting to see how it will fare against the competition. The company is also working on robots of some kind for the home, per Bloomberg. It uses voice, touch, and motion controls, so all you need to do is tap its screen and talk to check the weather, hear the news, or play music. Sonos has a similar business model.

"We want customers to be able to use Alexa wherever they are", Bezos said in a statement in July.

'There are now tens of thousands of developers across more than 150 countries building new devices using the Alexa Voice Service, and the number of Alexa-enabled devices has more than tripled in the a year ago'.

Amazon doesn't disclose sales numbers for the Echo, but has previously said "tens of millions" of Alexa-enabled devices sold worldwide.

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