Amazon just announced its best Black Friday deal: Free shipping on everything

Amazon just announced its best Black Friday deal: Free shipping on everything

Amazon is waiving the minimum purchase requirement for free shipping, all in an effort to boost holiday sales and add new Prime members. Normally, free two-day shipping is something only Prime subscribers get, and a Prime subscription can cost a fair amount of money. Millions of additional items on its website sold by third-party sellers will qualify for the free two-day shipping perk.

Target announced last month it would offer free two-day shipping on all orders from November 1 to December 22. "We see Amazon on the defensive this holiday not traditional retail".

Amazon Prime members still get unlimited free 2-day shipping on everything. Walmart, arguably Amazon's biggest competitor in the U.S., has kept its $35 minimum threshold for free shipping for this holiday season (so far, at least). The company's help page for the new program has the fine print: "With free shipping, your order will be delivered 5-8 business days after all your items are available to ship, including pre-order items". It's hard not to say that Amazon's the one driving this bus, since the company has millions of people paying the company a tidy sum each year for their own version of free shipping (among other services, such as streaming video and music).

Don't all your friends with Amazon Prime seem so. well, smug? The same week, Walmart announced that two-day shipping would be free for Marketplace items. Also mentioned was the previous free-delivery threshold on orders larger than $25.

The online retailer has confirmed that its Black Friday 2018 sales period will run from November 16 all the way through to November 25. Analysts estimated that Amazon took almost half of all online retail sales in 2017, and that it will account for even more this year.

Retailers can expect a robust holiday shopping spree this year.

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