CES: Sex-toy firm revoked for hands-free device slam 'sexist' awards

CES: Sex-toy firm revoked for hands-free device slam 'sexist' awards

The exchange, which occurred in October, resurfaced Monday night as the 2019 International CES kicked off.

Lora DiCarlo's Ose Massager was named as an honoree in the CES (Consumer Electronics Show) Innovation Awards' robotics and drones category.

The billboard reads "What happens on your iPhone, stays on your iPhone" and is positioned outside the Consumer Electronics Show (CES) tech conference in Las Vegas, right beside a monorail emblazoned with Google ads.

"Society needs to drop the taboo around sex and sexuality - it's a part of life and health that absolutely should be part of mainstream discourse", Lora DiCarlo founder Lora Haddock said in an open letter to the CTA.

Speaking of the general public, they are not allowed into the show.

The Consumer Technology Association (CTA), which runs CES, declared the product was in violation of the contest for being "immoral, obscene, indecent, profane, or not in keeping with CTA's image", according to Haddock. The sex toy Lora DiCarlo submitted sounds like a ideal fit for the show.

In response, the CTA told American technology news and media network The Verge that the award had been revoked because the Ose did not fit into any existing product categories and should not have been originally accepted for the awards programme. On top of that, there have been exhibits from VR porn companies on the CES showfloor in the past, which leads to some confusion as to how the Osé meets any of the disqualifying reasons listed in the CTA's original response to Lora DiCarlo.

In 2018, a sex robot was exhibited on the floor of CES, with the creepy looking device (if that's the correct term) showcased on stage. She points out that CES has given awards to makers of a number of sex-focused tech products in the past, including B.sensory and OhMiBod in 2016.

Haddock writes that sex positivity and inclusion is at the heard of her startup, that they don't hide what they do and they believe all women should be able to vocally claim a space in the pleasure tech sector, which is still heavily dominated by male executives and CEOs.

"You never know how technology can be used, the future of healthcare might well be in the patent for a sex toy".

Related Articles