Do not share your Netflix passwords with others ! Heres why

Do not share your Netflix passwords with others ! Heres why

If you are someone who watches all the latest Netflix series using your friend's credentials, a new AI tech is here to prevent you from doing so.

The streaming service could be set to crack down on password sharing with a new piece of software.

United Kingdom -based software maker Synamedia, which looks for potentially fraudulent activity, unveiled a new service at 2019 CES (Consumer Electronics Show) that uses machine learning to spot shared passwords.

Fingers crossed we can stay watching on our ex's account for a little bit longer!

The company further elaborates their feature by explaining that they analyze data from all streaming services that enroll to their platform. Two years ago Netflix announced a change to crack down on VPNs so that users in the United Kingdom could no longer tweak their DNS settings to access U.S. content and vice versa.

Recent research suggests roughly 26 percent of millennials share their streaming passwords with other people, a practice the market research company Parks Associates estimates to be worth around $10 billion by 2021.

Subscribers detected having multiple users would be offered a premium shared account service that includes a pre-authorised level of password sharing and a higher number of simultaneous users.

"Casual credentials sharing is becoming too expensive to ignore", said Racine.

Synamedia is showing off the "Credentials Sharing Insight" tool at this year's Consumer Electronics Show in Las Vegas.

Synamedia won't reveal which companies are trialing its new software, although it confirmed that it is now being trialed by a "number of firms", namely one that sells other services to some big industry names, like AT&T, Comcast, Disney, Verizon and Sky.

The software uses artificial intelligence, machine learning, and behavioral analytics to look for activity it deems potentially fraudulent. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Racine. It is already in trials with some pay-TV operators.

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