Kevin Magnussen and Romain Grosjean awkwardly unveil Haas 2019 livery

Kevin Magnussen and Romain Grosjean awkwardly unveil Haas 2019 livery

Speaking at today's livery reveal, Rich Energy CEO, Williams Storey, was keen to dismiss the claims about his company, insisting that it is a serious player and is targeting Red Bull, both on the race track and off, as it aims to become the number one energy drink.

The American outfit, which enters its fourth season in F1, struck a deal together with energy drinks company Rich Energy in late 2018 as its new title sponsor from this year.

Haas have set a target of improving on last season's career-best finish of fifth in the world championship. They are a David taking on Goliaths in Formula One and we are the same in the drinks business.

"But past year we finished P4, P5 a couple of times, it doesn't take a lot".

"I want to be the best and I feel like I can do that, but proving it is hard in Formula 1 if you don't have the best vehicle". But I think ultimately it's going to remain for the long-term.

"We took a very big step from 2017 to 2018 and we're now in a place in the rankings that is very competitive", Magnussen told Sky Sports News.

Team principal Guenther Steiner said Rich's presence had turned up the pressure at a team that previously focused on promoting Haas's machine tools business.

F1 enthusiast Storey attempted a move to buy Force India last summer, while talks were also staged with British team Williams. "They are going to get back at some point probably, but we've got to focus on ourselves and use the experience we've gained to improve everywhere".

Rich Energy have been trying to get into F1 for a long time now and their partnership with Haas seems to be one that could go a long way. In terms of they're uniquely positioned to exploit regulation changes. They are run in a very unpretentious fashion, they are proper races and Gene Haas is a wonderful businessman who is approaching motor racing in the right way.

Storey, who failed in an attempt to buy Force India previous year, says his drinks brand is the real deal and backed by wealthy investors, including West Ham co-owner David Sullivan. The 2019 F1 season starts on March 14, 2019, in Australia.

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